Legendary MX Champion Jeff Emig Joins ASV Inventions as Brand Ambassador

Celebrating 25 Years of Innovation and Quality, ASV Inventions Welcomes Jeff Emig to the Team

ASV Inventions, the renowned brand known for its high-performance motorcycle levers, is thrilled to announce that legendary motocross championJeff Emighas joined the company as abrand ambassador. Emig, a former champion motocross racer with a deep understanding of the sport, will help shape the future of ASV as the brand celebrates its 25th anniversary in 2025.

ASV, known for its innovation and uncompromising quality, has earned a reputation for producing some of the most durable and high-performance levers in the motocycle industry. With Emig’s experience and expertise, the brand aims to enhance its product development while staying true to its legacy of excellence.

Bob Morales, Owner of ASV Inventions, expressed his enthusiasm for the partnership, stating:
"Jeff is a former pro AMA champion with great experience in product development. His experience on and off the track is invaluable, and his insight will play a crucial role in helping us create innovative designs without compromising our core values of quality and performance. Jeff is a perfect fit for the ASV family, and we are excited to work alongside him as we continue to push the limits of what’s possible in the motocross world."

Emig, a motocross icon known for his championship titles and years of racing experience, will work closely with the ASV design team to help craft new products that meet the needs of riders at all levels. His involvement will ensure that ASV continues to innovate while maintaining the high standards of performance that the brand has become known for.

About ASV Inventions
Founded in 2000, ASV Inventions has spent over two decades revolutionizing the motocross industry with its high-performance levers and accessories. As the brand prepares to celebrate its 25th anniversary in 2025, ASV remains committed to designing top-tier products that riders trust for durability, reliability, and performance. ASV's products are made in the USA and are widely regarded as some of the most advanced in the industry.

About Jeff Emig
Jeff Emig is a former professional motocross racer and a three-time AMA Supercross Champion. Throughout his career, Emig earned recognition for his skill, determination, and technical knowledge of the sport. Known for his contributions to the motocross community, he continues to inspire riders of all levels through his work as a commentator, trainer, and now, as an ambassador for ASV Inventions.